How it all began
During their studies in 2002 Erdem and Lobna founded a textile enterprise which was mostly run by Erdem. After Lobna completed her study she decided to start working in the company as well. At the same time, she was looking for a job in advertising. However, she was offered a great position working for her father who runs a successful textile company.
In this textile company, Lobna was in charge of the bedding collection and therefore had frequent contact with several designers. This intrigued Lobna and it made her realize that she had her own unique vision. Her family and her husband Erdem encouraged Lobna to utilize her talents to become a designer, and that is what she did. In 2004, the studio, as a part of the trading company, became such a success that Erdem decided to fully focus on the design studio. Everything turned out for the best. The studio began growing rapidly, which led to the gain of new and large clients. In a short period of time Erdem and Lobna were in business with renowned brands, retail chains and producers from all over the world.
Leading design studio
In addition to developing designs, La Terzi has expanded her offer extensively throughout the years. It allows us to offer complete concepts a variety of product groups. It is possible to design full corporate identities, but also to revive existing brands. Styling and consultancy, colour concepts and video graphics are a part of the extended portfolio of La Terzi too.
After realizing a design studio specialized in designs and concepts, La Terzi was ready for a new challenge and founded it´s very first brand in 2012; Melli Mello. From this moment on La Terzi became divided into two branches: studio and brands. The second brand, So Cute, was launched in 2014. Soon after Suela Home followed in 2015.